Wednesday, 24 September 2014

Language and power

There are two types of power in language, Instrumental power and influential power.

Influential - This type of power in language is used to persuade the listener/reader to come around to your point of view. Using positive reinforcement to make the reader feel important and in the right. persuasive Technics like using 'you' which is a pronoun make the text or speech directed at the audience. Influential power can be seen to be used in things like speeches from presidents and leaders.

Instrumental - This type power is primarily used by people of authority, like teachers who need to tell students what to do. The reason people use instrumental power is to get someone to do something they want to be done. Instrumental power can be seen to be used by police who have power because they have power in law.

No comments:

Post a Comment